Platform Overview
How it works
Representative24 is an AI assistant built for any kind of business.
It adapts to your automation goals and can work both as a Chatbot AI (to understand and answer customer questions) and as an Agentic AI (to actually take action inside your systems when needed).
In practice, you can think of Representative24 in two main layers:
Chatbot AI (RAG / non-agentic)
You create your “representative,” configure it, and load your knowledge sources: website content, files, internal documentation, or even read-only APIs.
In this mode, it can:
- Interact with customers naturally, like a human agent
- Understand the real intent behind the question
- Pull from the information it has access to (knowledge base, policies, pricing, advanced FAQs)
- Reply quickly with accurate, contextual answers
This is the advanced Q&A mode: the AI understands the request and returns reliable answers without needing a human from your team to jump in.
Agentic AI (it takes action)
Here, the representative doesn’t just answer → it acts
On top of everything in Chatbot AI mode, it can perform specific tasks inside your systems via API actions – For example:
- Create or update a record in your CRM
- Change stored data in a management system
- Open a support ticket
- Schedule or reschedule an appointment
In other words, this is where the AI becomes operational: the agent can execute real backend actions directly in your business processes.
Multiple Functions
Each agent – what we call a “representative” – can handle both the informational side (Chatbot AI) and the operational side (Agentic AI), without forcing you to clone it for every language or every channel.
That said, in some cases it’s smart to create more than one representative:
- if you’re covering very different functions (e.g. internal HR vs. B2C customer support),
- or if the instructions for different use cases might conflict.
Keeping roles separate prevents overloading a single agent with too many goals, improves accuracy, and keeps responses fast.
Multichannel
On the Pro plan, the same representative can run across multiple channels with the same logic and the same capabilities enabled:
- Your website chat
- Conversational API (for teams that want to embed it in their own products or internal tools)
That means a consistent experience for your users — and centralized maintenance for you.
Pricing Model
Pricing is based on the number of conversations started — basically, each new contact that initiates a chat with the AI.
This model:
- makes adoption affordable even for smaller teams
- lets you launch without a heavy budget hit
- scales naturally as your volume grows
Unlike a lot of AI-based platforms, we also include a free plan with a set number of conversations so you can activate it yourself, try it in the real world, and then scale up when you’re ready.
Typical Use Cases
Representative24 can be deployed anywhere you need both interaction and automation.
For example:
- Customer service: handles requests, checks order status, opens return flows, and only escalates truly complex cases to a human.
- E-commerce concierge: guides shoppers to the right product, answers about shipping, stock availability, and return policy.
- Internal HR assistant: answers employees about PTO, policies, payroll, etc., without interrupting the HR team.
- Internal automation: drafts replies to repetitive emails, sends operational SMS messages, collects data from leads or customers.
- Booking / scheduling: proposes available time slots and confirms the appointment with no human in the loop.
Support
You’re not on your own.
Our team works with you to design the best possible setup for your business goals — from defining what the AI should (and should not) do, to mapping the right automations, to integrating safely with your systems.
In short: you get the technology, but you also get a partner. We make sure your representative is not just “running,” but actually delivering measurable value to your operation.